How home professionals can take advantage of QR codes

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QR Codes are back! At least that's what everyone has been saying since watching the ads for this year's super bowl. But did you know that QR codes have been growing in popularity since 2020? In part, due to COVID, but also the addition of native QR code readers for iOS and Android, QR Codes became the hygienic alternative to physical media. What started as a more hygienic way to read a menu, or order a coffee, has now found its way into other customer experiences. From Spotify playlists to Kanye West's guerilla adverting, brands are finding new and exciting ways to implement QR codes into their customer experience. 

These trends are tapping into new consumer behaviors. According to a study conducted by The Drum/YouGov, 82% of adults 18-44 say they would be willing to use more QR Codes in the future. Another study by Broadridge found that in 2021 68% of millennials, 55% of Gen X, and 32% of Baby Boomers prefer that companies use QR codes. One study by Jupiter Research found that consumers will scan over 5.2 billion QR code coupons by 2022. And that's just coupons. 

So how can home professionals, like real estate agents, builders, architects, and interior designers take advantage of QR codes? As a home professional, your work is highly personalized. And lucky for you, consumers love personalized content. One area of personalization seeing strong growth is localization techniques like geofencing and geotargeting. According to Markets and Markets, the global market for geotargeting technology is expected to grow "from USD 542.7 million in 2017 to USD 1,825.3 million by 2022, at a CAGR of 27.5%" to meet consumer demand. If you can deliver content that is specific to a consumer's location, you can tap into that appetite for personalized content. Here are a few different ways to blend QR codes and localization into your marketing strategy: 

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QR Codes for Real Estate Agents

These days, most of the home buying process is conducted on a phone or computer. According to the National Association of Realtors, only 4% of home buyers found their home via "For Sale Sign," and 51% of home buyers found their home via the internet. 

How can you take advantage of these trends as a real estate agent? We suggest turning the yard sign into a call to action, not an advertisement. Here's how it works:

With Stagger, real estate agents can create unique digital flyers for each property they're selling. Stagger has design templates just for real estate agents, so the process is quick and easy. Fill each flyer with information about the property and use it as a leave behind for your open house. In Stagger, you can map a flyer to a location. This allows you to print yard signs with identical location-sensitive QR codes. Now, when a home buyer scans a code, that code will only deliver content tied to that property. Check out our marketing toolkit for Real Estate Professionals. 

Ways to use Stagger + QR codes: 

• Give your open house an interactive call-to-action by adding a Stagger QR code to your for-sale sign, business card, or other printed materials. 
• Post a Stagger sign in a neighborhood where you would like to farm new prospects. Highlight your wins and recent success stories. 
• Partner with local businesses where you can share your Stagger QR code on a table tent to highlight your current inventory. With Stagger, you can edit your flyers without having to change your QR code. 

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QR Codes for Interior Designers and Interior Architects  

As an interior designer or interior architect, you might find that simply parking your work truck in front of a client's house is a great way to generate new leads. With Stagger you can use our portfolio templates to create quick and professional portfolios, then map those portfolios to your work sites. Create a Stagger sign that reads, "Sorry for the noise. See what we're working on!" 

Humans are curious creatures, so sharing your portfolio with the neighborhood is a great way to spread your brand and share your work. Optimize your portfolio with Staggers data dashboard. See how long prospects spend on each page and gauge what your prospects are interested in. 

For designers and architects, your portfolio is your chance to tell stories through your work. Make it count with this memorable user experience. 

Ways to use Stagger + QR codes: 

• Share your portfolio with prospective clients and personalize your content based on your prospect's location.
• Create lookbooks that highlight your favorite furniture, paints, fixtures, and lighting.
• Use a Stagger sign that you can post at your current projects and let passersby know what you're working on. 

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QR Codes for Commercial Builders, Landlords, and Short-Term Rentals

Let's say you have a large multi-tenant building or manage several rental properties. Use a location-sensitive QR code to give every building a personalized content experience. Using Stagger, marketing managers can create content, share news, and enlist new tenants using Stagger's digital flyers and location-sensitive QR code signs. 

Ways to use Stagger + QR codes:

• Give each building or location personalized content, like rental rates and neighborhood guides for prospective tenants. 
• When building new construction, use  Stagger and QR codes to post "Coming Soon" information on the construction perimeter fence. 
• For short-term rentals, use a QR code to send tenants to a Stagger story outlining your favorite local restaurants and entertainment. 

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Click here to read our white paper “Using Location-Based Content to Improve Your Customer Experience”

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