Women Making History Month – Part 2
This week, I’m thrilled to highlight a woman I’ve watched over the last year build one of the most interesting platforms for women, OwnTrail.
Rebekah Bastian co-founded OwnTrail with Kt McBratney to create a place where women can share their journey in the form of milestones ranging from starting a job, leaving a job, moving, starting a new relationship and everything in between. It’s a beautiful way to show that not one single woman’s path looks the same. And the output shows the non-linear path that everyone has.
I’ve watched Rebekah coin a new term in the startup world that I’ve been following closely – #AuthenTech. It’s a term that defines the type of company she’s building that centers around community and inclusivity. All of the turmoil that 2020 brought us – a global pandemic, #BLM, and more – she uncovers a need for individuals craving real and authentic connection. Her Forbes article so wonderfully articulates the community gap between companies and consumers. It’s time for companies to listen to what their consumers need and show up with understanding and empathy.
It’s time for a new way of doing business that centers the human and turns customers from commodities to community members.Rebekah Bastian, “2021 Prediction: The Rise Of AuthenTech”, Forbes, Dec 28, 2020
If you’re a woman building your next venture, follow Rebekah and her team. Hell, if you’re a man building your next venture and working with women to do this, follow Rebekah and her team. She’s full of tweets and articles reminding you that while your individual journey differs heavily from others, an #AuthenTech community will embrace you through it all.
Cheers to you, Rebekah!